Global Authority in B2B Brand Management
Where academic rigor meets executive practice. Learn from Dr. Philip Kotler and Dr. Waldemar Pfoertsch.
Dr. Philip Kotler & Dr. Waldemar Pfoertsch
Latest Launch
July 22, 2026 • ATLAS Campus
In an exceptional milestone for global thought leadership, Global Marketing Nexus celebrates the launch of the B2B Brand Management Case Studies Collection (Indian Edition). Co-authored by our Director of Research, Dr. (Prof.) Varsha Agarwal, alongside marketing legend Philip Kotler and renowned German management advisor Waldemar Pfoertsch, this landmark book delivers cutting-edge strategic insights directly from the heart of India’s evolving business landscape.
Features a diverse, curated collection of Indian B2B brand management case studies tackling real-world business challenges and innovative branding practices across leading organizations.
Serves as an essential strategic blueprint for students, researchers, educators, and industry professionals looking to master future-ready B2B marketing frameworks.
Strong brands are built on trust, clarity, and consistency.
B2B Brand Management shows how industrial companies can turn these principles into measurable performance. Based on years of research and real-world experience, the book provides a clear framework for managing brands as strategic assets that shape every part of a business.
Through examples from companies such as Caterpillar, Siemens, and GE, it illustrates how brand management connects leadership, operations, and communication—creating organizations that deliver on their promise.
Everything you need to build, strengthen, and transform your B2B brand
Access comprehensive editions of B2B Brand Management, translated into 12+ languages and adapted for regional markets worldwide.
Intensive, hands-on workshops designed for CEOs, CMOs, and senior leadership teams seeking transformational brand strategies.
Comprehensive online and in-person courses combining academic rigor with practical application for B2B professionals.
World-Class Thought Leadership
Decades of research, teaching, and real-world experience condensed into actionable frameworks
Father of Modern Marketing
S.C. Johnson Distinguished Professor at Kellogg School of Management. Over 60 books translated into 25+ languages.
B2B Brand Management Expert
Professor of Marketing Management and Strategic & Digital Marketing with 20+ years of executive experience at Fortune 500 companies.
Join 10,000+ executives from 40+ countries who have elevated their brand strategy with proven frameworks and research-backed insights.
Clarity gives you the blocks & components you need to create a truly professional website, landing page or admin panel for your SaaS.
Father of Modern Marketing
Father of Modern Marketing
Father of Modern Marketing
Father of Modern Marketing
Join 10,000+ executives from 40+ countries who have elevated their brand strategy with proven frameworks and research-backed insights.
